Home Care Sales & Marketing Training
200 Craig Rd, Suite 203
Manalapan, NJ 07726
Call Us Today! 848-444-9865

Online Training

Fast Start

6 Weeks
  • Fast Start Online Training Course
  • LIVE Training with Steve "The Hurricane" (6 lessons)
  • Access to Membership Group Home Care Revenue Builders
  • Ticket to the next Hurricane Boot Camp

Hurricane U

18 Weeks
  • Fast Start (6 lessons)
  • Advanced Training (6 lessons)
  • Home Care Special Ops (6 lessons)
  • LIVE Training with Steve "The Hurricane (18 lessons)
  • Access to Home Care Revenue Membership Group
  • Ticket to the next Hurricane Boot Camp


1 Year
  • 45 Private Sessions with an HME Coach
  • Fast Start (6 lessons)
  • Advanced Training (6 lessons)
  • Home Care Special Ops (6 lessons)
  • LIVE Training with Steve "The Hurricane (18 lessons)
  • Access to Home Care Revenue Membership Group
  • Ticket to the next Hurricane Boot Camp

Your coach will work with you to teach you all the steps in our unique marketing process and hold your team members accountable. Your coach will monitor progress, answer questions, be a sounding board for ideas, and help you overcome challenges. Coaching also includes... 

  • Detailed training

  • Business analysis

  • Goal setting

  • Motivation

  • Professional advice

  • One-on-one consulting

  • And much more!

"After just 45 days of giving the Fast Start program a true honest effort I was able to double my weekly billable hours. This is truly amazing program that should be in every homecare owners arsenal. "

"The fast start program has been amazing and the coaching even better." 

"I attended the Boot Camp 2.0 and just completed the Fast Start 6-week training course. The information presented at Boot Camp and the Fast Start course proved invaluable! I would highly recommend attending Boot Camp – as well as investing in the Fast Start training. The great thing about the programs: they’re industry-specific – not just general sales information."

"Even with more than 25 years of sales experience (no previous private duty experience), I’m amazed at how much I didn’t know about selling in this industry. I’ve had the opportunity to put into practice many of the techniques taught by Hurricane Marketing – and guess what – THEY WORK!! and we are getting referrals from a number of different sources – including hospitals!" 

"Fast Start Gets New Rep Up And Running! I enrolled my new Director of Marketing in the Fast Start Program and have been delighted with the results. Our coach has been working hard to help my rep get off on the right foot and has provided tremendous support and effort on our behalf."

Fast Start

Fast Start is designed for you to hit the ground running full speed into your marketing efforts. This program will help you to start generating referrals in as little as 6 weeks. Steve will provide you with the step-by-step instructions, help you create a plan, and implement the techniques for fast results.

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  • Where to Go for Business: Steve discusses all the referral source types, how often you should go to them, and how long they each take to develop.

  • The Formula for Success: You will learn the proper operating procedures for you and your staff, weekly activities, and create a monthly marketing plan.
  • Power Partners: You don’t know a referring relationship until you create Power Partners. Steve shows you the the 5 Ws of Power Partners, what you can do with them, where to find them, and how to create them.
  • The Differentiator: Want to separate yourself from the competition? You need to have Killer Campaigns! Steve breaks down the campaigns you should have, how to create them, as well as when and how to market with them. This lesson includes a template so you can start creating and promoting it right away. 
  • Getting Past The Gate Keeper: The first step to getting in front of the right people at your referral sources is getting past the gate keepers. You will learn the effective tips and tricks Steve used during his time as part owner and marketer.
  • The Ultimate Lunch and Learn In-service: Find out how to schedule and properly conduct an In-Service/Lunch & Learn. After implementing theses techniques, you will see instant results. This lesson includes a mock in-service on how to properly conduct one from start to finish. 

Advanced Training

Once you've completed Fast Start you are ready for Advanced Training. At this point, you will have lots of referrals coming in, and these lessons will build off of the previous lessons and help you to increase your conversions.

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  • Category 5 Events: What type of events to attend, sponsor, and host. Then how to execute and tie in those Power Partnerships.
  • The Trial Period: Finding individualized hot buttons, blanketing accounts, and getting established in your referral sources. This lesson is all about what to do after your in-service.
  • Answering the Call: Inquiry Management: How you answer the phone at the office can make a world of difference. When you improve you Inquiry Management process you will immediately start to grow. Share this lesson with everyone in your office who answers the phone.
  • The Art of Closing: Steve demonstrates the proper technique to a sales presentation closing at 90% regardless of price. This video shows everything you need to give a sales presentation and close more business.
  • The Exponential Multiplier Effect: This lesson is focused on creating a team of power partners and the effects it will have on your business.
  • Solidifying Your Core Four: Identifying the accounts that will become your core four, forecasting referrals to be proactive in staffing and planning for long term growth.

Home Care Special Ops

Home Care Special Ops is the highest level training in the Hurricane University program. Once you have mastered Fast Start and Advanced Training, you will be ready to take your Home Care business to the next level. The Special Ops program is designed to upgrade the systems and operations of your business so you can generate $5 Million in revenue and beyond.

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  • Caregiver Training: When a client puts their trust within your home care agency it is essential to provide them with outstanding quality care. Steve “The Hurricane” will discuss the importance of the bond between caregiver and client and going the extra mile to make that client feel special and safe. 
  • How to Properly Start a Case: The first 30 days a new client is on your service sets the tone for a long-lasting, positive relationship.  The first 48 hours after the contract is signed can be crucial to making it to that one month mark.  Learn the proper steps from Steve on how to start a case with success.
  • Problem Solving & Dealing with Difficult Clients: In an ideal world, we wouldn't need a lesson on this.  In this imperfect world, we want to ensure you have the right tools and mindset to handle these situations when they arise.  A little planning now can alleviate a lot of stress later.
  • Caregiver Recruitment & Retention: If you’re having trouble recruiting caregivers for your home care business, you aren’t alone. One of the top problems that home care business owners struggle with is that they don't have enough caregivers. In this module Steve “The Hurricane” will discuss how to improve your caregiver recruitment and retention to ensure all your cases are staffed.
  • Managing Office Staff: Your internal team is the foundation of your business.  With the proper people in place and a focus on clear objectives, the sky is truly the limit to what your business can achieve.  Knowing the right time to hire the key players in your organization, and the techniques to manage the will make a huge difference.  Their success within your company will lead to your success long term.
  • Getting Paid!: Do you ever struggle with getting clients to pay for the services you are providing? Steve will teach you the key strategies, including procedures and policies to make sure you are “getting paid” in full and on-time. He will also show other ways to increase revenue by charging for when you go above and beyond what is required.

3X'd Our Business

★★★★★ 5 out of 5 - by Caleb R.

The personal coaching is fantastic and informative. We tripled in size after using Steve's coaching services!

An Amazing Training, I Highly Recommend

★★★★★ 5 out of 5 - by Amanda B.

I started out as a caregiver and was promoted to be the Community Liaison for a very reputable home care agency. I too the position, however, was very lost with a lot of the marketing aspects. Having my fast start and advanced training with Hurricane have been the game changer for me! I have been succeeding in helping to grow the business and have made amazing connections with other representatives. I am beyond grateful for my amazing coach Julie. As well as all of the materials and knowledge Steve supply us with!!

Call today to learn more!

You can reach us at 848-444-9865 or click the button and complete the form. Once completed, an HME representative will reach out to you as soon as possible.

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