How do you get business from networking events? Simple, you don’t! You get business from what happens AFTER networking events. In this week’s episode of A Drink with “The Hurricane”, Steve discusses an easy tip that will change how you network.
Hi, folks, Steve the Hurricane here. On today’s episode of A Drink With The Hurricane, we are gonna talk about what to do when you swap cards at a networking event.
All right so in the example here, this is something that people commonly do at a networking event and it makes sense. “Let me get your card, and I’m gonna give you my card, and then we’ll be in touch, and we can talk business at a later time.” Now, in theory, this sounds good, because this is what everybody does at networking events. They swap cards and then they say they’ll be in touch, but when you go to call that person when you go to the email that person, nine times out of 10 they are busy. Which we’re all super, super busy, they’re not gonna answer the phone. They aren’t gonna get the message in a timely fashion. They aren’t gonna respond to the email or if they do, it’ll be brief, but by the time you see this person again, it’ll probably be the next networking meeting. It’s not fair, it’s not right, but that’s just how it is.
I mean I even think about myself. You know here’s my cell phone. I have my cell phone right here in my hand. My phone rings all the time, all the time, my phone goes off, even now I have a text message coming in. Now, this came in from my wife, so that’s fine, but I have text messages and phone calls all the time. Now if I don’t recognize the number, I don’t answer it. If I don’t recognize the number and there’s a voice message, I don’t check the voice message ’cause I don’t have time to check them. I’m running a multi-million dollar international marketing company and I’m flying all across the globe. I don’t have time to follow up and listen to people. So if I don’t recognize your number I’m probably not gonna answer it unless it was an appointment on my calendar for a random number to call me. So I still don’t recognize the number, but somebody’s calling me at the time that I have an actual appointment on my calendar. That is the whole point of this week’s episode.
Unless you have an appointment, it is not a priority. In the 21st century, we have more technology. We are busier than we’ve ever been before. It’s almost one of the big downfalls of technology. We like to make ourselves so busy that we always have something to do and then we don’t even have time for ourselves.
How you overcome this is really simple. If you’re talking to somebody, and it’s an important person, and you want to have followed up, all you have to do is BAMFAM. What is BAMFAM? It’s B.A.M.F.A.M., Book A Meeting From A Meeting. Book A Meeting From A Meeting. That’s what BAMFAM is, that’s what you do. So instead of me just swapping a card, you say “You know what, thank you so much for this card. You know I know as soon as I get back to my office, I’m gonna be inundated with phone calls, and emails. I have appointments and I’m just not gonna follow up with you in a timely fashion, but this conversation is going so well, and I need to make it a priority to follow up with you, but there are also 20 other people here and I want to talk to them too.
I’ll tell you what I’m gonna do. I open up my phone, right here on this button, right here is my calendar, and you see how busy I am? I got a million appointments going on here, right. I’m gonna make the time right now, so right now today it’s Thursday, you know I can’t do this tomorrow, whatever, but I’m looking at next week, you know what, my Tuesday is kind of light. So how’s about I meet you, I got an appointment at 9:00 am. I could meet you for a late cup of coffee, say you know 3:30 in the afternoon. I could meet you at the Starbucks on route nine. It’s about 15 minutes from here. That’s perfect, this way we can have coffee, and I’m all yours and we can continue this conversation then. Are you available on Tuesday at 3:30?” So you know what ends up happening? You see how I pulled up my cell phone and I just did that? The person I’m speaking to is gonna do the same thing, or they’re gonna pull out an old-school planner and they’re gonna check to see if they can do 3:30 in the afternoon.
If they can’t they’ll give you another time, and you’ll work it out. If they can, put it right in your calendar, add this little red button here to add an event. Boom, boom, boom, “I have your business card. I’m gonna copy you on the email right now and send you a calendar invite,” Boom sent. “Did you get it?” You know what they’re gonna do? They’re gonna look at their phone. “Oh, I got the invite right here.” Boom, “I will see you on Tuesday at 3:30 at Starbucks at 9:00 and we’ll continue this conversation then. That is progressive. That is developing the relationship. That takes it from the networking event, where we spoke for five, 10 minutes, and now giving me an hour to talk one on one over a cup of coffee. This is an entire segment, a piece, one piece of the Power Partner Training Program, which is part of our fast start, our coaching, and our boot camps, and more.
If you need help with your network marketing, if you need help generating referrals, this is all we do. Pick up the phone, give us a call, come to a boot camp, move forward with the Fast Start or get involved with our coaching program. Let us help you find a way to fit something within your budget so that you can truly BLOW AWAY THE COMPETITION.
President and Owner of Hurricane Marketing Enterprises
Steve Weiss has been in Marketing and Sales his entire life. At age 14, he owned “Neighborhood Kids Landscaping Services” where he cared for lawns around his school schedule. While in College, he sold Cutco Knives, and his honors received then were “Top Sales Rep” in 2000, he helped the Middlesex office have its first Million Dollar year in 2001, and ran the number 1 branch in productivity in the company (out of 400 locations) in 2002.
In 2005 Steve joined Care Choice (A Private Pay Home Care Company) and grew it from 16 active clients to maintaining a census of over 100, growing annual revenues from $750,000 to nearly $5 Million in just 4 short years. Eventually, he became Vice President and partner before selling the company to Senior Bridge. During his time there, Steve was recognized 14 for 14 months straight as a Top Sales Person in Inquiries, Starts, and New Revenue.
In June of 2012, Steve founded and became the President of Hurricane Marketing Enterprises where he currently is a Motivational Speaker, Business Seminar Leader, and Consultant/Coach to clients across the country.
Steve is happily married to his beloved wife Susan, and is the proud father of Steven, Sydney and Sienna who are the light of his life. Lastly, Steve went to school to be a Minister and aspires to accomplish that mission as a second career by age 45.