Posts by Steve "The Hurricane"

Tip 9 out of 12: How should you spend your advertising dollars? You’ve got funds in your budget to grow your business through advertising, you want to make sure that you spend the money in the most efficient way to attract the most clients. But there are several ways that you might advertise. Which is…

Tip 8 out of 12: What do you do when a new account opens in your territory? Have you ever driven past a referral source and think that you need to do business with them?   I know I have. As business owners, we are constantly striving to better not only ourselves but our company…

Tip 7 out of 12: Give up or try again on an account that isn’t referring?   Many of you have asked me “Steve, when do I give up on a referral source? I’ve been visiting this account and have yet to receive a single referral from them, is it time to give up?”  …

Tip 6 out of 12: What is the proper inquiry management technique?   When someone calls your business on the phone, what happens? Who answers? What does he or she say? If you’ve never thought about this before, it’s time to make a plan.   “Inquiry management” is the fancy way to describe the act…

  Tip 5 out of 12: How much time should an owner/marketing rep spend in the office?   If you are a business owner you NEED to go out and MARKET! Whether you have a marketing rep or not, this is what keeps a company running. I know many of you may be uncomfortable going…

Tip 4 out of 12: How to Work with Home Health and Hospice Companies   Home Health and Hospice Companies are hard to get referrals from because they are constantly out marketing. So now you may be asking “How do I get in front of the right people?”     1) The next time you…

Tip 3 out of 12: Marketing As A Business Owner. Yes or No?   As business owners, our days can be hectic tackling daily tasks such as managing the office, finances, and customer relations. It is easy to put marketing on the back burner, right? WRONG! On this week’s tip I will discuss why it…

Tip 2 out of 12: When is it best to drop by for a visit with a social worker?   This week’s tip covers a particularly interesting point to consider when it comes to developing a referring relationship with your social workers. At our last Hurricane Boot Camp, I showed a video where I conducted…

What should you look for when hiring a marketing rep?   Ever wonder if you hired the right Marketing Rep for your agency? Time and time again we see business owners question their decision, and come to HME for help.     As we all know, a Marketing Rep is the voice for you and…