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Posts Tagged ‘direct sales and marketing’

Marketing to Social Workers

Social workers are often the crucial link between your home care marketing business and prospective home care clients. In this week’s episode of A Drink With The Hurricane, I will help you figure out how to talk to social workers in a way that will help you get the regular referrals that your company deserves.…

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How to Respond to “We don’t refer Home Care”

Hey folks, thanks for tuning in. As marketer’s we all struggle with one thing, differentiating ourselves from the crowd. Why should an account choose to refer to us over one of our competitors? In this episode of A Drink with “The Hurricane,” we will discuss some strategies you can implement to  overcome this problem. You…

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What Promotional Items Work and Do NOT Work?

Of all the marketing things people have talked with me about, promotional items has to be my absolute favorite!  What’s not to love about it?  You are putting your name or your company’s name on something to give out for the world to see and use.  It’s going to help you create business and referrals…

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Should You Attend an In-Service with Your Marketing Rep?

Absolutely! Another great dramatization this week, everyone. Like last week’s, the “wrong” example in this video may SEEM like the right thing to do. The owner is wrapping up the weekly staff meeting, when her marketer reminds her about the in-service he’s going to later that day at the “big hospital” in their territory. She…

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