Home Care Sales & Marketing Training
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Manalapan, NJ 07726
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Posts Tagged ‘Branding’

Making a Marketing Plan for 2017

Hi Everyone! To market successfully, your business needs a strong backbone. As a Home Care business owner, we both know that your business depends on successful direct referral marketing. As 2017 is quickly approaching, it is essential to draft up a marketing plan for you and your business. In this week’s episode of A Drink…

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What Promotional Items Work and Do NOT Work?

Of all the marketing things people have talked with me about, promotional items has to be my absolute favorite!  What’s not to love about it?  You are putting your name or your company’s name on something to give out for the world to see and use.  It’s going to help you create business and referrals…

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Should You Attend an In-Service with Your Marketing Rep?

Absolutely! Another great dramatization this week, everyone. Like last week’s, the “wrong” example in this video may SEEM like the right thing to do. The owner is wrapping up the weekly staff meeting, when her marketer reminds her about the in-service he’s going to later that day at the “big hospital” in their territory. She…

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Why “Fire Hosing” is bad for Home Care Referrals

Imagine you’re at a networking event.  Someone walks up and greets you.  You respond accordingly only to have that individual now run their mouth for 3-4 minutes talking all about who they are, what they do, and why you should be working with them.  Sound familiar?  This is called “Fire Hosing” someone. Think for a…

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Drop By Visits

We have been getting so much positive feedback from these dramatization videos that we may have to keep them going forward.  In this week’s episode of “A Drink with the Hurricane,” we show you something that often happens to Home Care Marketing Reps when they try a drop by visit with a social worker.  Now,…

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