Home Care Sales & Marketing Training
200 Craig Rd, Suite 203
Manalapan, NJ 07726
Call Us Today! 848-444-9865

The Millionaire's Boot Camp

Our next Boot Camp will be The Millionaires Boot Camp in St. Louis Missouri. This event is chock-full of advanced techniques and strategies for established agencies.

Come be part of the fun and excitement. Learn best practices, make new friends and get motivated to grow your business! 

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Building Out A Preferred Provider Network - Power Partners 2.0. (Steve “The Hurricane): You know who, what, why, and how to create Power Partners, but this is the next level! You will learn to build a team of power partners and how to multiple your marketing efforts exponentially.

Slaying Goliath - How to Get Referrals from Hospitals (Steve “The Hurricane”): Hospitals are the best referral sources, but they are also the most difficult to develop a referring relationship. It is time to sharpen your weapons, so you can take down the giants!

Client Panel: Hear it directly from the people who are out there in the field doing it themselves every day. A few of our coaching clients will discuss the key strategies they implemented to help their businesses grow.

Increasing Revenue by Improving Client Longevity (Steve “The Hurricane”): Getting clients is hard enough and losing them can be detrimental. Find out the techniques to improve client retention to increase revenue.

Inquiry Management (Rebecca Jugan): Rebecca Jugan is a Business Coach and The Director of Business Development for Hurricane Marketing Enterprises.  She has a wealth of knowledge and experience in the healthcare industry, which has helped her clients achieve great success. A proper inquiry process is a vital part to every successful agency. Knowing how to answer the phone and handle every type of caller makes a world of difference in growing your business. In this presentation, Rebecca will discuss who should handle the call, the five types of potential callers, how to properly prospect each caller, and the key information for a Client Intake Form.

Expert Panel: You will be given an opportunity to ask questions to our featured presenters. Hearing the different points of view and examples will help you discover new ways to market your business.

Deciphering The Social Media World (Nick Bonitatibus): Nick is the Marketing Manager for Hurricane Marketing Enterprises and has a vast background in current digital marketing strategies. Learn the ins and outs of navigating the crazy world of social media. Which platforms should you focus on? How can you use video for your home care business? How should you build your personal brand?


Special Guest Topics


How to Build a Multi-Million Dollar Home Care Business (Kunu Kashal): Want to grow your Home Care Business to $10 Million and beyond? Hear the who, what, where, when and how from someone in your shoes. Learn from his mistakes and watch your business soar.

Mindful Caring: Your Competitive Advantage (Dr. Laurel Geise): What is Mindfulness? Thousands of research studies have proven the effectiveness of mindfulness and how it can help improve productivity, client and employee longevity, and many more benefits that will be discussed.

Breaking Down The Walls for Home Care Business Growth (Joe Marte): Joe will discuss the best practices in running an Elder Care agency, highlighting and determining: Common Mistakes, KPI and SWOT analysis, marketing strategy for exponential growth, operating with Home Health new COPs, Mining for gold with hospice, and Interactively breaking down your business to be ready for growth.

The More They Know. The More You'll Grow (Kevin from IPCED): Kevin will discuss how to separate yourself from the competition using tried and true techniques that marketers use subtly to capture more business. Learn how to increase your business, and multiply your profits all while getting a bigger percentage of your area.

How to Properly Prove Your Outcomes (Will Martin): The proof is in the pudding...or in this case, the data. Take your voice in the healthcare world up a notch by using data that you already have! Learn what info to capture and how to use it to properly prove your outcomes, giving you selling power and greatly increasing your revenue.

Special Guest Speakers

Kunu Kaushal


Kunu Kaushal is one of the latest influencers in the long-term care/ healthcare space in Tennessee. He studied business management at the University of Alabama at Birmingham and proceeded to work in multiple healthcare fields focused on the highest quality of care. Passionate about impacting the healthcare space, founding a senior care agency was a natural fit.

With the motivation of helping his grandparents as his first clients, Kunu started Senior Solutions Home Care in 2010. Kunu has been able to scale his business from $0 to $10 million over the last 8 years using key operational strategies that he will share with you!

Grateful for the hundreds of families that trust the care of their loved ones to his team, Kunu focuses on being the market leader in the industry.

Dr. Laurel Geise, MBA, D.Min.


Dr. Laurel Geise, a highly sought after speaker and business consultant, is the CEO and Founder of The Geise Group. Dr. Geise is recognized as a leading expert in Mindfulness at Work program deployment.  ​During her thirty year corporate career, Dr. Geise held executive positions in Fortune 500 companies including C-Level positions in Corporate Compliance and Information Security, and was a consultant for the largest banks in the world. She holds a Bachelors degree in Organizational Psychology and a Masters in Business Administration.

She became a meditation instructor and has introduced thousands of people to the benefits of mindfulness over the last twenty years. 

Joe Marte

Screen Shot 2018-05-04 at 11.51.53 AM

Within a short 10 years of experience in the healthcare field, Joe's accomplishments far surpassed the norm.  Starting as a field liaison working events, Joe's charisma and talent quickly became noticed moving him up the corporate ladder.  After being promoted to Marketing Director and then to COO, Joe's true potential was seen doubling revenue to over $5 million in less than 2 years.

For the last 6 years, Joe has worked with Healthcare Plus growing home care, home health, and hospice. He has been the leading force in growing the Home Care division alone to over $13 million in revenue and is still opening new locations.  Joe is a force to be reckoned with. His experience, knowledge and track record put him in a league of his own.

He will discuss the best practices in running an Elder Care agency, highlighting and determining: Common Mistakes, KPI and SWOT analysis, marketing strategy for exponential growth, operating with Home Health new COPs, Mining for gold with hospice, and  Interactively breaking down your business to be ready for growth.



Veteran Bootcamp presenter Kevin has over 20 years in marketing, consulting and homecare education experience. Kevin comes to us from OnCourse Learning and the Institute for Professional Care Education where he has served as their Director of Sales and Business Development (Home care and National Accounts) for the past 4 years.

Kevin will be sharing a presentation on caregiver recognition and what that can mean to your bottom line through retention, building your brand and grabbing social media attention to your agency.

This self-described “homecare nerd” has a motto; “The More they know, the more you will Grow” and travels nationwide speaking and consulting on homecare education and showing agencies in the field how to leverage more business, out of more education. He wants to show you how to educate, motivate, replicate and potentially dominate your market.

Will Martin

Will Martian Axis Care

Will joined the AxisCare team as the Sales Director in early 2014. Prior to AxisCare, Will excelled in pharmaceutical and technology industries, and his background provides great insight into the needs of business owners in the home care industry. His primary focus is to build and lead the best sales team in the industry, as well as strategically position AxisCare’s brand atop the US and international markets.

Outside of work, Will is heavily involved in the community through social and church activities. Born and raised in Nashville, TN, Will earned a B.A. in Psychology from the University of Tennessee at Knoxville, with a focus in Industrial and Organizational Psychology.

Larry Kay & Bonnie Laiderman

Larry Kay, President of Veterans Home Care (1)
Bonnie Laiderman, President Veterans Home Care (1)

Retired Army Brigadier General Larry Kay recently joined Veterans Home Care® as President. Larry is uniquely qualified to serve veterans and their surviving spouses having extensive health care leadership experience in both his military and civilian careers. In his civilian career, he has over 30 years of experience in healthcare administration and veterans benefits focusing on strategic planning, operational leadership, team building and communications. He has specific backgrounds in emergency services, acute care, skilled nursing care and clinic leadership and operations.

As the founder, owner and CEO of Veterans Home Care®, Bonnie Laiderman has helped more than 15,000 veterans and their spouses receive in-home care through the unique VetAssist® Program. Bonnie personally has been recognized with numerous awards including the: Missouri Athletic Club’s Women of Distinction, St. Louis Business Journal’s Most Influential Women, and Missouri Council for In-Home Service’s Leadership Award.

What did you think of the Hurricane Boot Camp?

We asked, they answered!


Hear from those who have attended...

Event Details

July 25th-27th, 2018

Wednesday: 9am-6pm

Thursday: 8am-6pm

Friday: 9am-1pm



Ameristar Hotel

Ameristar Casino Hotel: St. Charles

(636) 949-7777

In order to get the Hurricane Hotel Price, reservations must be made by 6/30/18.

Make reservations online by entering the Special Offer Code HMEG18A where prompted on the Hotel Reservations Page or by following this link:


Upgrade to V.I.P.

Early Registration/Cocktail Hour: Avoid the long lines and come join us the night before for early registration and a Drink with The Hurricane. 

Preferred Seating:  Get right in the action! As a VIP, you are guaranteed a seat in the front of the room for the entire 3-day event. ($ PRICELESS)

VIP Dinner: In a small intimate setting you will be able to network and share your ideas/concerns with “The Hurricane” and our staff. ($100 Value)

Recording of Event: After the event you will be able to watch all of Steve's presentations again and again. ($499 Value)

Post Boot Camp Q&A Webinar: Following the Boot Camp, we will be hosting a LIVE Q&A for any questions you may have. ($150 VALUE)



We have teamed up with Gere Consulting.

When you upgrade to become a VIP, you will receive a LIVE Q&A with Anne-Lise Gere, to help you with MAXIMIZING Caregiver recruitment & retention!
Anne-Lise Gere, SPHR is an independent Human Resources consultant and owner of Gere Consulting Associates LLC. Her professional practice focuses on establishing the foundations of solid HR systems for growing businesses. Anne-Lise is an advocate of progressive HR practices, with expertise in:
  • Recruitment and talent acquisition
  • Performance management
  • Compliance (employee handbooks, job descriptions)
  • Supervisory training

($200 VALUE)



Marketing Rep Tool Kit

The Managing Marketing Rep combo is a series of documents to help you to find, hire, and manage marketing representatives. Also included in this package is a short 10 Minute video where Steve explains how to maximize each file listed below.
  • HME - Administrative Role in Marketing Duties S.O.P
  • HME - Marketing Representative S.O.P
  • Marketing Rep Bonus Structure
  • HME Marketing Rep Job Description
  • Monthly Marketing Activities Plan
  • Creating a Top 20 List
  • Top Account Tracker
  • Weekly Marketing Schedule Options
  • Weekly Meeting Agenda
  • Weekly Report Template

($350 VALUE)

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