Home Care Sales & Marketing Training
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Home Care Marketing: How to Increase Caregiver Retention

When you own a home care agency, the most important people who work for you are the caregivers. But you may have trouble keeping caregivers on staff. In this episode of A Drink With the Hurricane, guest host Kevin discusses the importance of keeping caregivers on your staff, plus simple, cost-effective ways to achieve this.…

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Marketing to Social Workers

Social workers are often the crucial link between your home care marketing business and prospective home care clients. In this week’s episode of A Drink With The Hurricane, I will help you figure out how to talk to social workers in a way that will help you get the regular referrals that your company deserves.…

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Reasons For Drop By Visits

Marketing visits are essential for developing relationships with your accounts.  One thing that we can all relate to as business owners, marketers, sales directors, and everything in between is that we occasionally feel awkward when visiting an account.  We know we need to see the people at our accounts regularly, but we don’t always have…

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How To Market Your Home Care Business

As business owners, our days can be hectic tackling daily tasks such as managing the office, finances, and customer relations. It is easy to put marketing on the back burner, right? WRONG! On this week’s episode of A Drink With “The Hurricane,” I will discuss why it is important for you to co-market with your…

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How To Manage A Difficult Employee

Nearly every business owner I have come into contact with has discussed the common problem of managing a difficult employee. As we all know, our staff is the backbone to our business. However, it is important to know when ENOUGH IS ENOUGH. On this week’s episode of A Drink With “The Hurricane,” I have enlisted…

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Holding Your Marketing Reps Accountable

As business owners, we depend on the success of Marketing Reps when it comes to marketing our companies in the field. Marketing Reps are at the forefront of your business, and it is crucial to hold them accountable. On this week’s episode of A Drink With “The Hurricane,” I have enlisted the help of HME’s…

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When and How to Hire a New Marketing Rep

Ever wonder if you hired the right Marketing Rep for your agency? Time and time again I see business owners question their decision, and come to HME for help. As we all know, a Marketing Rep is the voice for you and your agency. They are the one that will ultimately set you apart from…

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Hiring And Managing Your Staff

Hi Folks, Hiring employees is the start of creating a strong foundation for you and your business. As an owner, it is important to maintain a productive and efficient work environment to avoid employee turnover. The key to a successful business is to manage the expectations of your staff. On this week’s episode of A…

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