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How Do You Approach Someone at a Networking Event?

Home Care Marketing

I love this dramatization!  Tony does a great job of showing how marketers struggle to approach someone at a networking event.  This is common and frustrating for many marketing professionals, especially if you’re the new kid on the block.  Often times you’ll come across others at networking events who are so busy and engaged communicating with someone else, it’s difficult to jump in to the conversation.  I know first-hand how frustrating this can be.

Here’s what you can do to combat this issue:

  • First – make your presence known to the group.  Don’t interrupt or even listen in on their conversation at first; just make them aware that another person is waiting to speak with them. 
  • Second Use your mental clock and take note of how long they’re speaking.  If longer than 5-7 minutes, it’s more than OK at a networking event to politely interject, excuse yourself and say a quick hello.  This isn’t rude.  In fact, many times this leads to them inviting you into the mix and sharing your own thoughts.
  • Third – Move on!  If you can’t get a word in after 5-7 minutes, leave those two people alone and look to speak with someone else.  Now keep that 5-7 minute mental clock going and as your conversation is coming to an end, mention the other two people you were originally trying to connect with and ask if your current connection happens to know them.  Chances are, that person already knows those people you.  You can even take it one step further and ask for an introduction.

This is all normal and acceptable behavior at a networking event.  You’re there to make viable business connections.  It’s not rude to try and have a conversation with someone who’s already speaking with another person.  Just be considerate, give them their time and introduce yourself when the time is right.  I like to think of it as being assertive, not aggressive. 

So there’s the tip of the week!  Happy hunting and remember – don’t just beat your competition, blow them away!


Steve "The Hurricane"

Steve “The Hurricane”

President and Owner of Hurricane Marketing Enterprises

Steve Weiss has been in Marketing and Sales his entire life. At age 14, he owned “Neighborhood Kids Landscaping Services” where he cared for lawns around his school schedule. While in College, he sold Cutco Knives, and his honors received then were “Top Sales Rep” in 2000, he helped the Middlesex office have its first Million Dollar year in 2001, and ran the number 1 branch in productivity in the company (out of 400 locations) in 2002.

In 2005 Steve joined Care Choice (A Private Pay Home Care Company) and grew it from 16 active clients to maintaining a census of over 100, growing annual revenues from $750,000 to nearly $5 Million in just 4 short years. Eventually, he became Vice President and partner before selling the company to Senior Bridge. During his time there, Steve was recognized 14 for 14 months straight as a Top Sales Person in Inquiries, Starts, and New Revenue.

In June of 2012, Steve founded and became the President of Hurricane Marketing Enterprises where he currently is a Motivational Speaker, Business Seminar Leader, and Consultant/Coach to clients across the country.

Steve is happily married to his beloved wife Susan, and is the proud father of Steven, Sydney and Sienna who are the light of his life. Lastly, Steve went to school to be a Minister and aspires to accomplish that mission as a second career by age 45.

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