Hey there, folks! Ever wonder about the right time to increase your rates? In today’s episode of A Drink With “The Hurricane,” I cover this very important topic. For those of you wondering…the time is NOW! As the regulation changes are constantly shifting, it is essential that your rates are keeping up. Planning ahead and doing research are important steps in order to set your rates, while making them profitable and fair for your customers.
How? RESEARCH! Researching plays a huge contribution when determining in setting your prices. Based on your location, rates may fluctuate and vary. Conducting research allows you to see what your competitors are charging, which is essential for the growth of your business.
Why? You may ask. Deciding how much to charge for business is crucial. This is what sets you apart from your competitors. The key is to make sure you are charging slightly above the average rate. This allows your business to expand while still maintaining a fair price for your customers. This my friends, IS HOW YOU GET THE SALE! By conducting this research, it eliminates the need for clients to look elsewhere.
When you are meeting with a client and they’re are unsure if you provide the best price in your area, TAKE OUT YOUR RESEARCH. Show them the data! This will PROVE that your rates are fair. This right here, is how you gain the clients… TRUST. It shows them that you care and this GETS YOU THE SALE. Potential clients want to feel important and want to be a top priority. By conducting this research ahead of time, you are ELIMINATING DOUBT from these potential clients and practically guarantees you the sale.
For more information about closing effectively, join us at our Delaware Home Care Workshop, August 4th in Newark at the Embassy Suites. Hope to see you there! To register or for more info call 848-444-9865!
President and Owner of Hurricane Marketing Enterprises
Steve Weiss has been in Marketing and Sales his entire life. At age 14, he owned “Neighborhood Kids Landscaping Services” where he cared for lawns around his school schedule. While in College, he sold Cutco Knives, and his honors received then were “Top Sales Rep” in 2000, he helped the Middlesex office have its first Million Dollar year in 2001, and ran the number 1 branch in productivity in the company (out of 400 locations) in 2002.
In 2005 Steve joined Care Choice (A Private Pay Home Care Company) and grew it from 16 active clients to maintaining a census of over 100, growing annual revenues from $750,000 to nearly $5 Million in just 4 short years. Eventually, he became Vice President and partner before selling the company to Senior Bridge. During his time there, Steve was recognized 14 for 14 months straight as a Top Sales Person in Inquiries, Starts, and New Revenue.
In June of 2012, Steve founded and became the President of Hurricane Marketing Enterprises where he currently is a Motivational Speaker, Business Seminar Leader, and Consultant/Coach to clients across the country.
Steve is happily married to his beloved wife Susan, and is the proud father of Steven, Sydney and Sienna who are the light of his life. Lastly, Steve went to school to be a Minister and aspires to accomplish that mission as a second career by age 45.
Latest posts by Steve "The Hurricane" (see all)
- Home Care Marketing: How to Increase Caregiver Retention - May 19, 2017
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- Marketing to Social Workers - April 28, 2017