Home Care Marketing
In today’s episode of A Drink with “The Hurricane,” I discuss the importance of networking with your peers. There are lots of benefits to attending networking events, industry conferences, local community meetings, and even generic business groups. Depending on the type of event you are attending, and the attendees who will be there, you will get different benefits.
You can network to meet contacts in facilities to potentially get referrals. You can meet people from companies to Power Partner with and grow your business simultaneously. You can also meet people who own the exact type of business you own. All of these can lead to tremendous opportunities and help you to grow your business.
Who knows your industry better than other people in it? Seek out the people in your exact shoes, to use as a sounding board. To discuss industry best practices. To talk through ideas and tough situations. This is going to help you tremendously.
Plan to attend some regional, or national events, specific to your industry. Go with the goal of finding two connections who are not your direct competitors. One who is in a similar place in their business as you are (i.e. both brand new, both in business 5 years with $1M revenue, etc.), and another who is where you want to be in the next year or two. These can be your Power Partners in a different way.
Set a meeting or call with the one in your same boat for every week or every other week. This person can be your accountability partner. You two help each other stay on track. Set a meeting or call with the one you want to emulate for about once a month. This person can be your mentor. Bounce ideas off him/her. Ask questions, and seek guidance. Many business owners forget how important these two roles are in the success of their organization.
With these two additional “team members” in your court, you are putting everything in place so you can Blow Away the Competition!
Looking for an industry event to attend and meet some amazing individuals? Check out our upcoming Hurricane Marketing Boot Camp, June 8-10 in New Jersey. Can’t wait to meet you there!
**We are taking viewer questions for some upcoming episodes of A Drink with “The Hurricane.” Please feel free to submit your questions/suggestions to us at firstname.lastname@example.org.**
President and Owner of Hurricane Marketing Enterprises
Steve Weiss has been in Marketing and Sales his entire life. At age 14, he owned “Neighborhood Kids Landscaping Services” where he cared for lawns around his school schedule. While in College, he sold Cutco Knives, and his honors received then were “Top Sales Rep” in 2000, he helped the Middlesex office have its first Million Dollar year in 2001, and ran the number 1 branch in productivity in the company (out of 400 locations) in 2002.
In 2005 Steve joined Care Choice (A Private Pay Home Care Company) and grew it from 16 active clients to maintaining a census of over 100, growing annual revenues from $750,000 to nearly $5 Million in just 4 short years. Eventually, he became Vice President and partner before selling the company to Senior Bridge. During his time there, Steve was recognized 14 for 14 months straight as a Top Sales Person in Inquiries, Starts, and New Revenue.
In June of 2012, Steve founded and became the President of Hurricane Marketing Enterprises where he currently is a Motivational Speaker, Business Seminar Leader, and Consultant/Coach to clients across the country.
Steve is happily married to his beloved wife Susan, and is the proud father of Steven, Sydney and Sienna who are the light of his life. Lastly, Steve went to school to be a Minister and aspires to accomplish that mission as a second career by age 45.
Latest posts by Steve "The Hurricane" (see all)
- Home Care Marketing: How to Increase Caregiver Retention - May 19, 2017
- Do you have an Exit Strategy for your Home Care Business? - May 5, 2017
- Marketing to Social Workers - April 28, 2017